At Antonic, we build websites a little different. We don’t just go for a flashy ux/ ui. Antonic believes that for a good online representation of your business, three factors are of particular importance, namely: design, analytics and psychology.
Of course, it is very important that your company’s website is pretty. However, having a beautiful website is very subjective. What you think is pretty may not be pretty in the eyes of someone else. When it comes to design, Antonic thinks beyond pretty. At Antonic we think it’s important that a website fits the image of your company and even more importantly, we think together about what suits your customers. This way we come to a design that contributes to conversion.
To make sure your website contributes to your goals, we use various analytics techniques to make conversion measurable. Not only do we try to maximize the number of visitors on a website, but we go into much more detail. For example, we look together at how often a particular button is used and what color button works best.
Last but not least, we take into account various theories from consumer psychology. Together we look for answers to the questions: What moves your consumers, why do they make certain decisions and how can we use this information on your website?
Jorne holds a master’s degree in Economic and Consumer Psychology from Leiden University and an post-master in Business Analytics and data Science. After working in the analytics and data science field for over four years it was time for a new challenge.
There was always this willingness for him to combine his passion for webdesign with his experience in analytics and his knowledge in consumer behavior. Antonic was born to contribute to this idea.
